User Research
MI researchers help companies discover and explore the nature and quality of user experience. Building on the in-depth knowledge of quantitative and qualitative research methods, our experts are able to take on user research projects of any complexity suitable for any stage of product development. The insights generated by MI will support designers and engineers in creating remarkable user experiences.
Our UX research toolkit includes:
- Contextual inquiry
- User interviews
- Diary studies
- Focus groups
- Surveys
- User personas
- Task analysis