Privacy Policy

MULTICULTURAL INSIGHTS LTD

Privacy Policy

Multicultural Insights LTD, a company incorporated in the United States of America, having its registered office at 207 Sayre Dr, Princeton NJ 08540, and registered with the Department of Commerce under number 86-2435971, is a market research company providing a full range of quantitative and qualitative research services to international organizations, nonprofits, government agencies, and businesses worldwide.

In this privacy policy we help you understand how we process your personal data, why we process it, and how we use your personal data.

1.  Categories of Personal Data That We Process

We are processing the following categories of personal data:

  • Name and surname
  • E-mail address
  • Phone number
  • Company
  • Message
  • Contact data
  • Answers to questionnaires
  • Image, sound and video

2.  How We Process Personal Data

For Customers Considering Our Services

  • Online Registration and/or Directly From You: You can input your data on our Contact form available directly on this website, or you can contact us directly via email. Also, we might request additional information from you via e-mail or phone. In some cases, the professional organization you are affiliated with may provide pertinent contact information to us. To inform us of changes to your personal information, please contact us via e-mail at info@multiculturalinsights.net.
  • IP Addresses: An IP address is a number that is automatically assigned to your computer whenever you browse the internet. We log IP addresses of visitors for system administration, security and troubleshooting purposes as well as tracking relative statistical information for a specific sale. Web servers automatically identify your computer by its IP address. When you request pages from our website, our servers log your IP address. We collect these IP addresses for the purpose of identifying our users’ service providers so we can better develop our products.
  • Cookies: A cookie is a piece of data stored on the user’s hard drive containing information about the user session that tracks online system behavior and history. Cookies can also enable us to track and target the interests of our users to enhance the experience on our website. By visiting our website and accepting our cookies, you consent to Multicultural Insights LTD use of your cookies.
  • E-mail Address: When a visitor submits an inquiry via e-mail, we may log or retain the email address.

For Individuals Whose Data Are Processed Within Our Qualitative and Quantitative Studies

  • Information Processed On Behalf of Our Customers: When a customer contracts us to produce qualitative and quantitative studies, we may collect and process personal data including name, surname, email address, phone number, questionnaire answers and recordings (including your voice, image and video) from our online focus groups/in-depth interviews or from our contractors’ online or in-presence focus groups/in-depth interviews, from our online surveys to our contractors’ online surveys, from our contractor’s face-to-face or phone surveys. We process this information in order to create our customers’ studies. We and our contractors act as personal data processors on behalf of our customers.

3.  The Way We Process Personal Data

When you contact us via the contact form or via email, we may contact you regarding your message. We may also use your e-mail address and/or phone number to provide you with information regarding our services, as well as email alerts. We are also using this information when we pitch our services as part of a request for information or tender that your company might initiate. The legal ground for processing personal data for this purpose is our legitimate interest to provide you with accurate information for your inquiries and to foster a collaboration with you or the company you represent.

We also use aggregate data to improve our services, website, perform data analysis, and support marketing efforts. Our legal basis for processing this personal data is our legitimate interest in strengthening our business offerings.

When we are producing qualitative and quantitative studies, under the instructions of our customers, we are acting as Personal Data Processors, and we process your personal data based on the instructions given by our customers who act as Personal Data Controllers.

4.  Data Security

We use physical, electronic, and managerial measures to protect your online information from unauthorized access, loss, misuse, or alteration. While we follow established security standards, no method is completely secure.

5.  With Whom We Share Your Information and Why

Your personal data is shared with Microsoft Corporation, a US-based company that acts as personal data processor for us, providing online cloud based file storage services. The compliance of the ongoing transfer of personal data of people from European Union to the United States is ensured by the adequacy decision issued by the European Commission for the companies that are members of the Data Privacy Framework, including Microsoft Corporation.

We may share your personal data with SENDINBLUE, a company based in France, acting as a personal data processor offering the email outreach platform Brevo.

We may also share your personal data with different subcontractors, project-based, acting as personal data processors for us, offering services like platforms for managing qualitative and quantitative studies, management of in-person or phone qualitative and quantitative studies, data scientists, and data analysts. We are auditing each subcontractor before proposing it into a customer-led project, and we engage it only if we receive approval from the customer. The customer, acting as a Personal Data Controller, might delegate to us the obligation to inform persons regarding these subcontractors.

We may disclose your information to relevant organizations or to public authorities if it is necessary for us to follow laws, regulations, or reporting obligations; ensure the safety of individuals; address fraud, security, or technical concerns; or protect our legal rights and property. Additionally, we may share your information in response to subpoenas, court orders, or other legal processes, as well as to assert or defend our legal rights, or when required by law.

For more information, please visit: Access Requests by Public Authorities

When we share your information with third parties, we follow relevant legal protections. For onward transfers under the GDPR or Data Privacy Framework, we remain responsible unless we can show we are not liable for any breach of principles.

For more information, please visit: Accountability for Onward Transfer and/or Obligatory Contracts for Onward Transfers.

6.  Retention of Information

We keep your personal information for no longer than necessary for the purposes for which it is processed.

  • Invoices, purchase orders, and sales records: Kept for five years, based on our legitimate interest to demonstrate compliance with the fiscal laws of the United States of America.
  • Accounts payable and accounts receivable ledgers: Kept for seven years, based on our legitimate interest to demonstrate compliance with the fiscal laws of the United States of America.
  • Sales leads: Kept for a maximum of three years from the last contact, based on our legitimate interest to capitalize on business opportunities.

7.  Your Rights with Respect to the Collection and Use of Your Information

Where we are acting as a Personal Data Controller, you may have certain rights relating to your personal data, subject to local data protection laws. Depending on the applicable laws and, in particular, if you are located in the EEA, the United Kingdom, and/or Switzerland these rights may include:

  • Right to access your personal data. For more information, please visit: gov — Access and/or Article 8.
  • Right to rectification of inaccurate personal data.
  • Right to erasure (right to be forgotten) of your personal data, to the extent permitted by applicable data protection laws.
  • Right to portability — to transfer your personal data to another controller, to the extent possible.
  • Right to object to any processing of your personal data carried out on the basis of our legitimate interests. Where we process your personal data for direct marketing purposes, you can exercise your right to object at any time without having to provide a specific reason. For more information, please visit: Choice and/or Choice — Timing of Opt-Out.
  • Right not to be subject to automated decision-making, including profiling, which produces legal effects.
  • Right to withdraw consent at any time, without affecting the lawfulness of the processing based on such consent before its withdrawal.

To exercise your rights, please contact us by sending an email to contact@multiculturalinsights.net.

In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, Multicultural Insights Ltd commits to resolve DPF Principles-related complaints about our collection and use of your personal information. EU, UK, and Swiss individuals with inquiries or complaints regarding our handling of personal data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF should first contact Multicultural Insights Ltd at: info@multiculturalinsights.net.

You may, subject to its terms, invoke binding arbitration in accordance with Annex I of the DPF Principles. This provides that you may invoke binding arbitration by delivering notice to Multicultural Insights LTD, and following the procedures and subject to conditions set forth in Annex I of the Principles.

Please note that we are subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC).

8.  Contact

Please contact us should you have any queries:

Data Protection Officer

Multicultural Insights Ltd

Email: info@multiculturalinsights.net

EU Representative

Tudor Galoş Consulting SRL

Email: contact@tudorgalos.ro

9.  Children’s Privacy

Our Services are not designed for and are not marketed to people under the age of 18 (“minors”). We do not knowingly collect or ask for information from minors. We do not knowingly allow minors to use our services. If you are a minor, please do not use our services or send us your information. Please email us at contact@multiculturalinsights.net if you believe we might have information from or about a minor.

10.  Links to Other Websites

You should be aware that when you are on our website, you could be directed to other sites that are beyond our control and not governed by this Privacy Policy.

11.  Choice

If personal data covered by this Privacy Policy is to be used for a new purpose that is materially different from that for which the personal data was originally collected or subsequently authorized, or is to be disclosed to a non-agent third party in a manner not specified in this Policy, Multicultural Insights Ltd will provide you with an opportunity to choose whether to have your personal data so used or disclosed. Requests to opt out of such uses or disclosures of Personal Data should be sent to the Data Protection Officer at Multicultural Insights Ltd via email: info@multiculturalinsights.net.

Certain personal data, such as information about medical or health conditions, and racial or ethnic origin, is considered “Sensitive Personal Information.” Multicultural Insights Ltd will not use Sensitive Personal Information for a purpose other than the purpose for which it was originally collected or subsequently authorized by the individual unless Multicultural Insights Ltd has received your affirmative and explicit consent.

12.  Data Privacy Framework

Multicultural Insights Ltd complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. Multicultural Insights Ltd has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union and the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF. Multicultural Insights Ltd has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern.

To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit dataprivacyframework.gov.

Human Resources Data

In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, Multicultural Insights Ltd. commits to cooperate and comply respectively with the advice of the panel established by the EU data protection authorities (DPAs), the UK Information Commissioner’s Office (ICO), and the Swiss Federal Data Protection and Information Commissioner (FDPIC) with regard to unresolved complaints concerning our handling of human resources data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF in the context of the employment relationship.

13.  Compliance and Enforcement

We have designated a Data Protection Officer (DPO) to monitor our adherence to the Data Privacy Framework and to address questions and concerns regarding our adherence, which also acts as a EU Representative.

Individuals may file a complaint with the Data Protection Officer in connection with Multicultural Insights LTD processing of their personal data under the Data Privacy Framework.

In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, Multicultural Insights Ltd commits to refer unresolved complaints concerning our handling of personal data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF to JAMS, an alternative dispute resolution provider based in the United States. If you do not receive timely acknowledgment of your DPF Principles-related complaint from us, or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit jamsadr.com/DPF-Dispute-Resolution for more information or to file a complaint. The services of JAMS are provided at no cost to you.

14.  Changes to this Privacy Policy

This Privacy Policy is subject to change from time to time. We will post any applicable Privacy Policy changes on this page. If the changes are significant, we will provide a prominent notice to you. So long as we adhere to the Data Privacy Framework, we will not amend our policy in a manner inconsistent with the Data Privacy Framework.

Last modified: April 7, 2026